6 Ways To Use Social Proof To Boost Your Sales

Written by The Kong Team

On March 5, 2020
6 Ways To Use Social Proof To Boost Your Sales

How can you get more people to trust you?

Better yet, how can you convince them that not buying from you would be a mistake?

It all comes down to a psychological trait called herd mentality.

Have you ever noticed people tend to do things in groups, and behave in trends?

Think about how much of an impact peer pressure can have.

Marketers have even given this phenomenon a slightly slicker name too: “Social Proof”.

You see, “herd mentality” is not only found in everyday life, but it also applies to purchase decisions.

We don’t always act rationally, and in most cases we’re making decisions based on our emotions.

Have you ever gone shopping on an empty stomach – or how about when you were full – Notice anything different about how you bought?

Have you ever asked family for a great doctor recommendation?

Or what about asking friends for a restaurant suggestion?

This is social proof at work.

And it’s incredibly powerful.

In fact, according to studies 84% of people’s buying behavior is influenced by recommendations from friends and family.

But what if I told you that this was only one form of social proof you could use?

There are actually six powerful types of social proof you can use.

And every one of them has the ability to boost your sales!

What are they?

Simply read on to find out…


The Social Selling Formula: How To Gain More Trust & Sales In 6 Simple Steps


6 Ways To Use Social Proof To Boost Your Sales Infographic

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